Podcast guest kit

Michael Fenech

Founder of SnipeRate — the AI agent that does all your shipping

Sydney, Australia · records remotely · flexible across US, UK and AU time zones

Michael Fenech speaking on stage

The story

Managing freight is the clunkiest part of running an ecommerce brand — manual, email-heavy, and it drags founders and their best people away from the work that actually grows the business.

SnipeRate is the AI agent that becomes your shipping employee: describe a shipment in one sentence and it emails your forwarders, compares their quotes, negotiates better rates, and manages the shipment all the way to delivery.

We turn a freight team into one sentence.

Background

Michael has lived every side of the ecommerce freight problem: currently selling on Amazon himself, co-founding SKUdrop — a China-based shipping and consolidation facility that moves product for Amazon sellers every day — and a tech-startup track record that includes US Series A raises. SnipeRate is where it all converges: he's building the shipping employee he always wished he could hire.

Talking topics — pick what fits your audience

AI has landed at the creative layer. The money is at the operational layer.

Everyone automated images, listings and ad copy first — but margin lives in operations. What it means for an ecommerce business when AI moves from making your content to running your operations.

The 22-email problem

The invisible ops tax of booking one container — and what it looks like when an agent, not a founder, absorbs it.

The AI employee, not the AI tool

The difference between software you operate and agents that own an outcome. Most AI features still leave the work with you — the shift that matters is delegation, and what a brand’s first real AI hire should be.

Margin is made in the boring parts

Founders obsess over conversion rates and ad spend while operations quietly taxes their growth. Every hour your best person spends on logistics is an hour taken from marketing — how to audit where your team’s time actually goes.

What your listeners walk away with

  • A simple audit for where your team’s hours actually go — and which of those hours you can hand to an agent this quarter
  • How to tell which jobs in your business an AI agent could own end-to-end today — and which ones still genuinely need a human
  • Where AI fits in a small brand’s import workflow right now, without a big-company budget